Medici World Association

“Medici” is a brand that reflects
on the Renaissance and creates the present

Princess Dé Medici

The Medici family who grew art and culture in Florence

The Medici family emerged as a banker in Florence in the 14th century, and was the driving force behind the humanist "Renaissance" in pursuit of a humanistic way of life.
With such talents as Botticelli, Leonardo da Vinci and Michelangelo, the Medici became a major proponent of the Renaissance as a defender of art.